This month we received stock of a very exciting NEW Skin Medica product – HA5 Rejuvenating Hydrator. Hyaluronic acid has been an “on trend” ingredient in the cosmeceutical world for a few years now, and this product just took things to a whole new level!

So what is hyaluronic acid?

Hyaluronic acid occurs naturally in the body to help keep our joints and muscles healthy and mobile, skin plump and elastic, hair hydrated, eyes fluid, and even keep our gums healthy! Although hyaluronic acid occurs naturally in nearly every cell in our body, it depletes over time – and by the time we reach our mid-40s, our body only creates about 50% of the hyaluronic acid that it needs. Almost half of our body’s hyaluronic acid stores are found in the skin, this is one of the reasons that our skin becomes thinner and less supple as we get older.

Let’s talk skin science

Structural proteins elastin and collagen can be found within the deeper layers of the skin (also known as the dermis), and are surrounded by skin matrix fillers that include glycosoaminoglycans and proteoglycans. As far as skin rejuvenation is concerned, the most important glycan is hyaluronic acid! With the ability to hold 1000 times its weight in water, hyaluronic acid is the most powerful natural moisturising ingredient known to science. Using a topical hyaluronic acid serum can:

  • Boost skin’s moisture content to plump the skin
  • Enhance skins barrier function to reduce inflammation and redness
  • Improve epidermal skin cell interactions for a smoother skin texture
  • Help prevent trans-epidermal water loss and therefore prevent dehydration
  • Provide mechanical support to collagen and elastin for a more supple skin


Why we love HA5 Rejuvenating Hydrator

Most topical hydrating serums contain anywhere from 1-3 types of hyaluronic acid, and the percentage that the product actually contains can vary greatly. Unlike other hyaluronic acid serums that only temporarily moisturise the surface, HA5 has 5 different forms of hyaluronic acid that work synergistically to provide instant smoothing results and continuous hydration throughout the day.

HA5 feels silky, soft and extremely luxurious to use, is very generously sized, and beautifully packaged. At Avenue Advanced Skin Care, we recommend using this product morning and night alongside other cosmeceutical products such as vitamins A,B and C. This product also compliments the results of our skin treatments and injectable treatments perfectly.

To learn more about the ranges of cosmeceutical skin care offered at Avenue Advanced Skin Care visit